Synthetic users are not user research
Real product decisions still need real people, real behavior, and the messy context AI can’t simulate.
Real product decisions still need real people, real behavior, and the messy context AI can’t simulate.

AI makes design faster, but it doesn’t replace the judgment needed to understand problems, evaluate ideas, and choose the right process.

I took a week off to stop being scared of AI—and learned how to make friends with it.

A reflection on learning that user interviews are not just about asking better questions, but also about surviving the messy logistics of recruiting, scheduling, and getting the right people in the room.

A first-month reflection on what it really means to build an AI browser: rethinking search, tabs, intent, and the blurry line between browsing and assistance.

As AI turns search into synthesis and tabs into context, the next browser won’t be organized around pages — it’ll be organized around intent.

Search gives us places to look. AI gives us a place to think. The next browser may need to understand the difference.