
User Research
Rethinking gamer journey: role of PDP in game purchase
In a closed ecosystem like Battle.net, a PDP isn’t about selling—it’s about sealing the deal with clarity, trust, and timely info.

In a closed ecosystem like Battle.net, a PDP isn’t about selling—it’s about sealing the deal with clarity, trust, and timely info.

Rethinking language learning—not as memorization, but as meaningful, immersive conversation.

Finding the right user persona for Idiom was key—because in language learning, one size never fits all.

How MFD can stands out by serving users who need real nutritional insight in a sea of calorie counters