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A collection of notes, essays, and tiny postmortems from things I’ve made, read, noticed, or overthought. Mostly design, sometimes life, always a little bit curious.

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©2026 Belle Lee · Last updated 05.02.2026

Rethinking gamer journey: role of PDP in game purchase
April 14, 2023User Research

Rethinking gamer journey: role of PDP in game purchase

In a closed ecosystem like Battle.net, a PDP isn’t about selling—it’s about sealing the deal with clarity, trust, and timely info.

Designing for language acquisition
November 14, 2021User Research

Designing for language acquisition

Rethinking language learning—not as memorization, but as meaningful, immersive conversation.

Different types of language learners
September 5, 2021User Research

Different types of language learners

Finding the right user persona for Idiom was key—because in language learning, one size never fits all.

Nutrition tracking: different types of users
June 27, 2021User Research

Nutrition tracking: different types of users

How MFD can stands out by serving users who need real nutritional insight in a sea of calorie counters