Books·
Hunch: Turn Your Everyday Insights Into The Next Big Thing
The next big idea is probably hiding in something everyone else overlooked.
Metadata
| Author | Bernadette Jiwa |
| Year | 2017 |
The Book in 3 Sentences
- Great ideas usually start small. Innovation often begins by noticing an everyday frustration or unmet need that everyone else has learned to ignore.
- I liked that it pushes back against relying only on data. It reminded me that numbers can tell us what people are doing, but curiosity, empathy, and observation are often what reveal why they're doing it—and what they might need next.
- A hunch is only the beginning. The real work is paying attention, asking better questions, testing your assumptions, and refining your ideas until they genuinely solve a problem for someone.